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Josue Herrera-Feeney
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Bibliomancy

Bibliomancy: A Divinatory Abecedarian examines the ABCs of divination and delves into the ancient and mystical history of mankind's attempt to grapple with uncertainty. Bibliomancy is the use of a text for divination, typically by focusing on a question while opening a book to a random page and pointing. In addition to being a examination of 26 methods of divination, this book can be used for both standard bibliomancy, as well as for using bibliomancy to determine what method of divination you should use.

Hel+h Branding

Hel+h is a kombucha brewery and cocktail bar. They serve inspired, organic, natural cocktails. Probiotic kombucha, freshly pressed juices, rare and unusual spirits are combined to craft libations for the health conscious, intellectually inclined, and adventurous.

Brief Notes

Brief Notes on the Art and Manner of Arranging One's Books is a metanarrative that juxtaposes Georges Perec's piece published in L’Humidité on different ways of arranging a book collection with an analysis of the arrangement of my own CDs.

The Dapper Club

Orchestrated and executed an overhaul of The Dapper Club's website, various marketing collateral, and brand touchpoints.

The Kiln

The Kiln was launched as a new fast-fired pizza concept at the student center for the 2017 school year at Northwestern University. Three distinct brands were created, and the students were allowed to vote for the one they liked the most. The Kiln won and the brand was fleshed out and fully realized.

Japanese Prefecture Stamps

A set of collectible stamps for the United States Post Office, featuring the four non-provincial prefectures of Japan. The stamps are displayed on a collectible poster.

Endearment

Album artwork created for You Folk’s single, “Endearment.”

https://youfolk.bandcamp.com/

Freshii

Various marketing elements and in-store signage for Freshii, an international fast-casual health food restaurant with a focus on sustainability.

Interview

A layout and interview designed for Lucent Magazine, featuring an interview with Chicago fashion designer Shelby Steiner. Lucent Magazine is a designer-run publication featuring interviews with Chicago-based creatives.

Type Specimen Book

Excerpts from The Strange Case of Dr. Jekyll and Mr. Hyde set in Otto by Non-Format Studio.

One font, two versions, multiple personalities.

Cell Phone Symphony

A poster for an interactive concert and performance by Golan Levin.

Fran's Café

A campus favorite went down during the renovation of the building it was housed in. When it reopened, it was in a newly renovated space with a brand refresh. Facilitating communication with our signage fabricator and the university’s contractors and architecture firm, ensured we had a strong brand presence for the unveiling of the building.

Warm Belly

Various marketing and promotional materials for Warm Belly Bakery in Chicago's West Loop.

Bibliomancy

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Hel+h Branding

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Brief Notes

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The Dapper Club

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The Kiln

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Japanese Prefecture Stamps

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Endearment

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Freshii

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Interview

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Type Specimen Book

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Cell Phone Symphony

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Fran's Café

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Warm Belly

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